Europe HQ

Meridian East, Meridian Business Park, Leicester LE19 1WZ, United Kingdom

Founded

1991

Employees

Not publicly disclosed

Funding / Ownership

Business of Matthews International

Status

Active — commercial worldwide

Provider Type

AMR autonomy, orchestration, or component provider

Market Role

Enabling Technology

Company Overview

Guidance Automation supplies Autonomous navigation, vehicle control, and fleet software, a dedicated technology for building, coordinating, powering, localizing, or operating AMR fleets that move cases, totes, carts, and palletized unit loads.

Major Customers / Public References

Guidance Automation publishes public warehouse, factory, logistics, partner, or product references; representative evidence is linked in Source URLs.

Competitive Positioning

Guidance Automation provides dedicated Autonomous navigation, vehicle control, and fleet software used by AMR builders or operators to improve autonomy, interoperability, deployment speed, uptime, or energy management across case/cart and pallet workflows.

How Robot Advisors helps its Clients

Research & Reports

Our methods include doing our own authentic, first person research into the technology and providers. We hire leading experts in the areas we analyze. We create our own proprietary deep technology tools that create robust analysis. We do deep study of client’s operations to provide personalized recommendations that fit our client’s business objectives and investment return needs.

Client Engagements

Successful robotic automation projects don’t just need technology; they also need care paid to people, process and integration. Through our holistic approach, RA aims to help companies realize the expected benefits of their robot automation endeavors.

Practice Principles

Robot Advisors aims to leave the world a better place by helping our clients, our suppliers and ourselves in progressing in our practice principles.